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How we work

Machines do the reading. Partners make the calls.

We are building a research system for the robot economy. Two partners meet founders, ask hard questions and stay close after we invest.

Sourcing, selecting, supporting

Three jobs, done the same way every time.

  • 01 · Sourcing

    We follow all five stages.

    New companies, funding rounds, launches, standards and policy across the robot economy. We meet founders through programs, labs, customers and our own research.

    For founders

    You don't need an introduction. A cold note through the form is welcome.

  • 02 · Selecting

    Same questions, evidence attached.

    What does the customer pay for today? What happens if the robot maker bundles it? Which rights does the product depend on? Every company gets the same questions, and the answers keep their sources.

    For founders

    Expect specific questions about your customers, your rights and your costs.

  • 03 · Supporting

    Close to the work after we invest.

    First customers, hiring, the next round and the robot makers your product depends on.

    For founders

Evidence

Every fact keeps its source.

When we publish a number, you can see where it came from and when. Our research keeps the source, the date and how it was checked behind every fact, and we label estimates and forecasts as what they are.

Try it

5M+

industrial robots at work worldwide at the end of 2025Source 1International Federation of RoboticsWorld Robotics 2026: Industrial Robots, executive summary(opens in a new tab)Operational stock of industrial robots, 2025 · Published Sep 2026 · Retrieved 21 Oct 2026International Federation of RoboticsWorld Robotics 2025 press conference presentation(opens in a new tab)Operational stock of industrial robots, 2015 baseline · Published Sep 2025IFR counts 5,079,078 operational industrial robots at the end of 2025. Good Robot analysis: 5,079k ÷ 1,632k = 3.11.Figures use the source's own precision. A partner checks each source before publication.

Open the superscript to see the source, its date and our arithmetic.

For founders

What you can expect.

  1. 01SubmitFive minutes on the form. A deck helps but is optional.
  2. 02First readWe read what you sent against our five stages.
  3. 03Partner conversationA call with a partner about the customer and the product.
  4. 04Deep diveCustomers, rights, delivery costs and the path to the next round.
  5. 05DecisionA clear answer from the partners.

Building around robots? Tell us.